Yipikayeeeeah!

Yeah right how i will find advertisement on a video game that i've played when i have no experience and the ones that i played there's no ads or video in youtube. Anyhow! I decide to google it and find a clip that i could analyse of something like this... well anyhow... I got this one, its a commercial for die hard video game and i found it so funny and hilarious (http://akihabarablues.com/2009/01/12/el-mejor-anuncio-de-videojuegos-de-la-historia-con-diferencia/) I love the movie and i thought the clip will be as good as the movie, and i was totally right. The clip present a group of man as if they were participating in a casting call as if they were going to play a character of the movie. During the commercial makes reference to the line Yipikayeeah! And the off-screen voice ask to the participants if they can receive bullets and stuff like that as if the human beings were going to play the part of the main character in the video games. This commercial in the surface will find it funny, however, thinking of what have been said regarding the theory of cultivation effect in audiences. This theory indicates that audiences will transfer ideas or concepts of the video game and apply it in their real life. Somehow as if the gamers will see reality as part of a video game. I think this idea is been portrayed during the commercial, the actors are personifying a game character and they need to be able to say the lines and to take bullets in as a game character will do, although, at the end they are still humans and they can die or obviously they do not resemble the character or embrace the lifestyle. However, it is certain that certain group of gamers will identify themselves with the game characters and at some extent play the role in their everyday life.

Kirriemuir, J., & McFarlane, A. (2003) Use of Computer and Video Games in the Classroom. Bristol, UK: University of Bristol.

Kirriemuir & McFarlane examine the use of computer s and video games with the purpose of educate students. They applied an informal survey in order to find out how and what type of video games are being selected for the class. During the research the researchers' findings indicate what trends that are use in the environment. The use specific example of educational games. Although their perspective of the research is to focus more into the issues that teaching staff faced while using video games as an educational tool, for the use of this research, i considered is crucial to approach my video game as educational tool and similar concepts can be draw between the research and set in the discourse of the game to be analysed.

Malaby, T.M.(2007) Beyond Play A New Approach to Games. Games Culture. Sage Publications

In this essay Malaby indicates that games are popular, academic, and policy-maker awareness of the impact in society that games have. Malaby indicate that games are capable of generate practices and interpretations, are inbedded with everyday life practices and motifs. Malaby approach the game as text as part of a social theory discourse. He indicaste that the games are social artifacts and participants absorb ideas and cross-cultured it with their own values and he indicates that games and society have a close relation in the shaping of both.

Michael, D. (2006) Serious: game: games that educate, train, and inform. Boston, Massachussetts: Thomson Course Technology.

In the book is discussed the topic of serious game and explore it as a tool of Ideological State Aparatuses to teach and educate member of certain topics. It uses different institutions and explains how each of them will use serious games to train the gamers. The general idea of video games, as in the book is stated, is that serious games has the ability to present a particular view of certain issue and through the story line will be presented the arguments to support it and gamers will assimilate this ideology.

I know im suppose to have 5 but 2 of mine are 2 books im going to get from the library and im going to pick them up before tonite's class and i wont have enough time to read them and summarize them.but well at least 3 are done !!!